This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from westofmain.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device.

As you browse the Site, we also collect information about the pages or products you view, websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this as “Device Information.”

We collect Device Information using the following technologies:

• Cookies – Data files placed on your device, often including an anonymous unique identifier. For more information, visit http://www.allaboutcookies.org.
• Log files – Record actions on the Site and collect data such as IP address, browser type, internet service provider, referring/exit pages, and timestamps.
• Web beacons, tags, and pixels – Used to understand browsing behavior and site performance.

When you make or attempt to make a purchase, we also collect “Order Information,” which includes your name, billing and shipping address, payment information, email address, and phone number.

“Personal Information” in this Privacy Policy refers to both Device Information and Order Information.

How We Use Your Personal Information

We use your Personal Information to:

• Process and fulfill orders, including payment processing, shipping, and order confirmations
• Communicate with you regarding your order or inquiries
• Screen orders for potential risk or fraud
• Provide information or marketing communications, where permitted and consistent with your preferences
• Improve and optimize our website, products, and customer experience

We use Device Information to help detect risk and fraud (particularly your IP address) and to improve the performance and functionality of our Site, including analytics and marketing effectiveness.

Sharing Your Personal Information

We share your Personal Information with third parties to help operate our business and provide services to you.

For example, we use Shopify to power our online store. You can read more about how Shopify handles personal information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to understand how customers use our Site. You can read more here: https://www.google.com/intl/en/policies/privacy/ .  You can opt out here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information if required to comply with applicable laws, respond to legal requests, or protect our rights.

Cross-Border Data Transfers

Your Personal Information may be stored, processed, or transferred outside of Canada, including to the United States, where our service providers (such as Shopify and payment processors) may operate.

When your information is transferred outside of Canada, it may be subject to the laws of those jurisdictions and may be accessible to foreign courts, law enforcement, or regulatory authorities.

Behavioural Advertising

We may use your Personal Information to provide targeted advertising or marketing communications that may be relevant to you.

For more information, visit the Network Advertising Initiative:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You may opt out of targeted advertising here:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• Digital Advertising Alliance: http://optout.aboutads.info/

Do Not Track

Our Site does not currently respond to “Do Not Track” signals from browsers.

Your Rights (Canada – PIPEDA)

If you are located in Canada, you have the right to request access to the personal information we hold about you and request corrections if it is inaccurate or incomplete.

You may also withdraw consent to the collection, use, or disclosure of your personal information, subject to legal or contractual restrictions.

To exercise these rights, please contact us using the information below.

Data Retention

We retain Order Information for our records unless and until you request that it be deleted, unless we are required to retain it for legal, accounting, or operational purposes.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Contact Us

For questions or access requests regarding your personal information, please contact:

West of Main
[Privacy Officer]
2437A Kaladar Ave
Ottawa, ON
K1V 8B9
Canada
shoppe@westofmaindesign.com