New Growth Designs

A family business with deep roots.
This all started 30 years ago with a paper white narcissus bulb potted in a simple terra cotta pot. Ed Glenn’s vision was to present artificial florals just as the actual flowers might grow in your garden or greenhouse. With exacting detail, including his concept for Durt, this simple idea changed an industry. His inspiration is rooted in the heritage of our family floral business. Founded in 1948, Jefferson’s of Greenville is the premier florist, wine shop, and retailer of home goods in the region. In 2023 we celebrated 75 years of service to eastern North Carolina. This remarkable legacy of luxury floral design and customer service is the foundation of the New Growth Designs and Enduraleaf brands.